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Bath Toys

Water and bath toys provide a unique play experience. Playing with water supports math and science learning by experimenting with objects sinking or floating. Tub play builds fine motor development when the kid squeezing toys or sponges and sensory development by learning to distinguish different temperatures.

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$ 12.99

Fat Brain Pipsquigz Loops 

Ages 6 months - 3 years

The sensory excitement of this bendy, rattly, chewy, suction-cup creation is irresistible! Vivid textures inspire fingers to grab while soft silicone soothes sore gums.

Flip and spin the plastic rings to hear them rattle. Stick it to any smooth surface and then pull to hear it POP. It's sure to become baby's new favorite toy!


Early Playtime Learning Really Sticks!

  • Sensory Exploration
  • Cause-and-Effect Learning
  • Early Experimentation
  • Vivid Textures
  • Great for Teething
  • Made of 100% Food-Grade Silicone
  • BPA-Free
  • Frustration-Free Packaging
  • Gender Neutral


Fat Brain Toys has always been focused first and foremost on each toy's safety and quality of craftsmanship. All of our creations are tested many times over to ensure both parents and children get the best experience possible. By working with brilliant inventors and designers from all over the world, we are continuously establishing entirely new trends and creating innovative, contemporary designs that are sure to inspire creativity and spark curiosity.


Fat Brain Toys designs unique toys and games that inspire learning through pure, authentic play.

Since 2002, Fat Brain Toys has been a family owned and operated toy company based in the heartland of America - Elkhorn, Nebraska. Our toys have appeared in USA Today, Consumer Reports, Real Simple, The New York Times, and on NBC's Today Show and ABC's Good Morning America.

We utilize safe, innovative materials in combination with modern designs to create toys that are as entertaining as they are educational.


$ 24.99

Fat Brain Whirly Squigz

Send your little explorer twirling and whirling into a delightful sensory adventure!

Each Whirly Squigz is made of 100% high quality silicone that's colorful, pleasant to touch, and safe for teething.

Hold them, explore their unique contours, chomp on them and let them soothe sore gums...

Then, stick them to any smooth, flat, non-porous surface - like a bathtub wall, a tabletop, or a window - give them a spin, and... WHOOSH! - Around and around they go, faster than the eye can see!

Sensory exploration spins in a new direction with Whirly Squigz.

Whirly Squigz - 2018
- Set of 3 colorful silicone spinners
- Encourages fine motor skills, sensory exploration, cause-effect learning
- A mesmerizing experience for the hands and eyes
- Spinners made of 100% high quality, food-grade silicone - Perfect for teething
- Each features a suction cup on one side, swirl-textured dome on the other
- Sticks to any smooth, flat, non-porous surface
- Spin wonderfully smooth and fast
- Bearings made of high quality plastic - Won't rust or degrade in the tub
- Includes 3 Whirly Squigz - One with 2 propellers, one with 3, and one with 4
- BPA-Free, fully safety tested
- High quality design and materials - Lasting durability and safety

$ 22.99

Suction Kupz by Fat Brain Toy Co.

Stack, roll, stick, and sip!

Each of these six colorful, squishy cups features a suction cup on the bottom, a suctioning brim at the top, plus endless creative-play possibilities all around.

Bring them in the tub for scooping, pouring, and floating. Stick them to windows, walls, tables, and floors for whatever creative endeavors your child's imagination can conjure.

Or - just use them to drink your juice.

Made entirely of 100% silicone that's food safe and dishwasher safe - Suction Kupz brings versatile, open-ended play that lasts!

Suction Kupz
  • Set of 6 colorful silicone cups that feature suction cups on the bottom
  • Encourages fine motor skills, spatial reasoning, creativity, exploration, experimentation
  • Simple yet versatile open-ended play that lasts!
  • Feature suction cup on the bottom, suctioning brim on the top
  • Play in the tub, playroom, or at the table
  • Stick them to walls, windows, countertops
  • Made of 100% food-safe silicone - Kids can drink their juice from them!
  • BPA-Free, fully safety tested
  • Dishwasher safe!
  • Kupz each measure 2.5 x 2.5 x 2.5 inches

  • $ 12.99

    Rainbomb by Dreams USA, Inc is, a bath salt that can relax a rainbow full of bathtubs

    A rainbow was placed in the sky after the rain, and the palm-sized bath salts were packed with the appearance of melting into the darkness of the night. When gently floating in hot water, it melts out, and the bathtub is filled with colorful rainbows. You can enjoy your own photogenic bath time, and there is no doubt that it will be Instagrammable!
    Rainbomb Unicorn Pink Rose - After the dreamy unicorn runs, a colorful rainbow remains. The peachy Unicorn smells of sweet rose.

    Rainbomb Space Rocket Apricot - A rocket that sprays a rainbow and advances!

    The refreshing and sweet scent of apricots is perfect for the end of the day. After the rocket flies off, a colorful rainbow appears. It has a sweet and sour apricot aroma.

    Rainbomb Sea Turtle Green Apple - A sea turtle that gently floats in warm water and fizzes outward until your tub is filled with colorful rainbows and pleasing scents! 

    Rainbomb Aurora - Bear Cotton/Candy - Bring the wonder of the Northern Lights to your bath time! As these Aurora themed Rainbombs melt in your tub, they release greens, yellows, pinks, and purples, making your tub a mirror of the Aurora Borealis. Bath time has never been so spectacular!

    $ 18.99

    Zoey Koko Body Butter

    Zoey Koko founder Sara Ferrer utilizes her expertise in product formulations to create a skin friendly line of fun bath & body products for girls with a brand message that promoted girl power and confidence.

    Unicorn Glitter Body Butter - A #1 Seller! The Unicorn Glitter Body Butter leaves your skin feeling sparkly smooth. A cotton candy scent tops off the unicorn experience. Time to conquer the world! Available in 4 ounce jar.

    Mermaid Body Butter - The Shimmering Mermaid Body Butter leaves your skin feeling smooth (and sparkly with our eco friendly glitter!). A black raspberry scent completes the mermaid experience. Available in a 4 ounce jar

    Watermelon Body Butter - Craving Summer vibes? Experience a swirl of soft pink and green topped with iridescent glitter and the juiciest watermelon scent. Loaded with Coconut Oil and Shea Butter, this rich lotion will leave you and your skin smiling from ear to ear. Available in 4 oz.

    Black Raspberry Body ButterFeel like a queen as you experience this royal purple creamy swirl topped with iridescent glitter and a luscious black raspberry scent. Loaded with Coconut Oil and Shea Butter, this rich lotion guarantees loads of smiles and happy skin. Available in 4 oz.

    Rainbow Sherbet Body Butter - Who doesn’t love a creamy lotion topped with pink glitter and a tropical fruit scent? Dive into our colorful, hydrating body butter swirl that is loaded with Coconut Oil and Shea Butter, guaranteeing happy skin and loads of smiles. Available in 4 oz.

    $ 10.99

    Hape Bubble Blowing Whale | Baby Squirt Toy for Bath Time Play

    • CUTE BATH TOY: This jolly whale loves blowing bubbles from its blowhole at bath time bring a new level of play to bath time
    • BUBBLE BLOWING WHALE: Fill the whale’s spout with 3-5 drops of bubble bath or liquid soap, lower the sea creature into the bath and watch the bubbles appear from his blowhole – just like a real whale!
    • EDUCATIONAL PLAY TOY: The baby toy is great for teaching kids about sea mammals and their habitats
    • MAKE BATH TIME FUN: The squirting toy happily floats on the surface when it’s not diving waiting for the bubble blowing fun to commence
    • EASY TO CLEAN: The whale toy detaches for easy cleaning and drying. To prevent mold just separate after play and air dry
    $ 25.99
    $ 8.99

    Zoey Koko founder, Sara utilizes her expertise in product formulations to create a skin friendly line of fun bath & body products for girls with a brand message that promoted girl power and confidence. 

    Zoey Koko Pinky Promise Glitter Gel - Take sparkle to the next level with our Aloe Vera based gel that combines shades of pink and orange glitter! Use on hair, face or body.

    Purple Crush Glitter Gel- Take sparkle to the next level with our Aloe Vera based gel that combines shades of purple, blue and green glitter! Use on hair, face or body.

    2 oz Pinky Promise

    2 oz Purple Crush

    $ 11.99

    SoapSox Miles the Elephant Bath Toy

    A soft and cuddly animal friend makes bath time fun…and helps get little ones clean, too. Built-in finger pockets allow for secure scrubbing, while a clever opening for liquid soap makes sudsing up all the easier.

    Miles is from our SoapSox® Safari collection. Miles the Elephant loves to spend his time playing in the mud all day, which gets him really dirty. So when its time for bath time Miles really enjoys splashing around in the water getting clean!

    • 5"W x 4"H X 6L.
    • Ages 0 and up.
    • Polyester terry.
    • Antimicrobial sponge.
    • Machine wash warm, tumble dry low.
    $ 19.99

    Green Toys Submarine

    Take the helm of the My First Green Toys™ Submarine for a nautical journey to help protect the planet! Submerge it underwater to explore the terrain at the bottom of the tub, and let it resurface to scan the horizon in search of the next earth-friendly adventure. Made in the USA from 100% recycled plastic milk jugs that save energy and reduce greenhouse gas emissions, this sturdy watercraft features a spinning rear propeller, a flat bottom for added stability, and the classic handle and wide-mouth opening combination for plenty of scoop-and-pour fun. The cabin can be opened for easy cleaning, while the whole vessel is also dishwasher safe.

    • Manufactured in the USA
    • Made from 100% recycled plastic
    • No BPA, phthalates or PVC
    • Meets FDA food contact standards
    • Easy to clean and dishwasher safe
    • Packaged with recycled and recyclable materials and printed with soy inks

    Assorted colors available

    $ 18.99

    Swimmer Teddy Wind Up Toy. Wind up this little swimming teddy and watch it go round and round again. Entertaining for little ones.

    • Colorful teddy bear wind-up swim toy
    • Perfect for use in the bath or at a pool
    • Race your little friend around in the water
    • Encourages kids to interact and participate with water play
    • Recommended for ages 12 months and up
    Busy Baby - A Busy Baby Mini Mat
    $ 18.99$ 23.99
    INTRODUCING THE BUSY BABY MINI MAT! Perfect for small high chairs and travel trays, the Busy Baby Mini Mat is 1/3 the size of the original mat and contains a divided tray for food with a 3rd suction cup embedded on the bottom.  It measures 11 inches X 3 inches. This children's placemat comes with two light grey toy straps to keep toys within your child's reach and free from germs! Travel Wet Bag included. Made with food-grade silicone, this placemat contains no Phthalates, BPA, BPS, or PVC. *** Resale on Amazon, eBay, and other third party websites is strictly prohibited ***
    $ 11.99

    SoapSox Ava the Dolphin Bath Toy

    SoapSox are soft, cuddly critters for the tub and anywhere else. A mesh soap pocket and built-in finger pockets make it easy for kids to suds up and clean up. Durable terry cloth holds up in the washer and dryer. Dimension is 5"W x 3"H x 6"L. Ava the dolphin is from the SoapSox® Sea Family. Ava loves exploring the ocean bottom treasures and discovering new places that can be shared with friends.

    Green Toys Ferry Green Toys Ferry
    $ 25.34$ 38.99

    Green Toys Ferry

    Set sail with the Green Toys Ferry Boat for a quick bathtub excursion or an extended trans-pool voyage. Whatever the adventure, this two-story vessel is ready to hit the open water with room for eco-friendly cargo galore, and even comes with two Green Toys Mini Fastbacks. Use the slide-out ramp to load up the spacious bottom level that accommodates up to four Green Toys cars. The open top deck features two small benches on each side, as well as eleven windows looking down into the main level. Made in the USA from 100% recycled plastic milk jugs that save energy and reduce greenhouse gas emissions, this craft is ideal for any body of water - durable, buoyant, and dishwasher safe. The hull also detaches for easy cleaning.

    • Manufactured in the USA
    • Made from 100% recycled plastic
    • No BPA, phthalates or PVC
    • Meets FDA food contact standards
    • Easy to clean and dishwasher safe
    • Packaged with recycled and recyclable materials and printed with soy inks
    $ 26.99
    Just Think Toys - BathBlocks STEM Floating Construction Set Build and play with your imagination (and in the tub!) with this unique STEM construction set.
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